What role does an insurance broker play?

An insurance broker serves as an intermediary between clients seeking insurance coverage and the insurance companies that provide such coverage. This role is critical as brokers help clients navigate the complexities of insurance products, assess their needs, and find the most appropriate policies. Brokers have access to a range of insurance options from various companies, allowing them to compare coverage details, terms, and pricing, ultimately ensuring that clients receive tailored solutions that best fit their individual or business requirements. This position is particularly valuable because brokers advocate for their clients' interests, which means they work to secure the best possible insurance terms without being tied to a single insurer. This independence helps in providing objective advice based on the wide array of available products in the market.